Are you one of the millions of TikTok social media users? Even though it’s only 3 years old, the popularity of this one service is already huge, right!
Based on data from the Sensor Tower website, the TikTok application even became the second most downloaded application in the world in 2019.
For TikTok and ByteDance, 2019 has been a very solid year. The question is, will they be able to continue their success in 2021?
Why TikTok Won’t Disappear in 2021
Just imagine, in 2019, the number of TikTok downloads managed to outperform other popular social media such as Facebook and Instagram, right!
Only the chat application WhatsApp managed to outperform TikTok and this shows how the popularity of TikTok has skyrocketed in the last 12 months.
This TikTok fever has also been felt in Indonesia where many celebrities and other public figures have appeared on TikTok, such as former Vice President Jusuf Kalla.
Well, seeing the popularity of TikTok, here ApkVenue will discuss 5 reasons why TikTok will remain popular in 2021 !
1. Lil Nas X and Old Town Road Success Stories
The path of popularity in the music world has now changed greatly, right. In the early 21st century, there were singing competitions like Indonesian Idol and now there is TikTok.
Just look at the case of rapper Lil Nas X, whose song Old Town Road has been at the top of the Billboard charts for 19 weeks.
The song managed to break the record for Despacito’s song which was in the same position for 17 weeks and all because of TikTok.
Lil Nas X turned the song into a Yee Yee Juice meme on TikTok which helped the song become popular with teenagers.
Seeing the success of Lil Nas X, Linkon predicts that many musicians will want to tread the same path that will make TikTok even more crowded, right!
2. TikTok Content Appearing on Instagram and Twitter
Linkon personally doesn’t use TikTok but Linkon has become acquainted with many viral videos on TikTok thanks to Instagram.
Through the Explore feature on Instagram, Linkon can see Kombucha Girl videos and Mr. videos. Sandman Cat who had gone viral , right.
There are also many Linkon’s acquaintances who don’t use TikTok but are also familiar with the video above because someone has spread it on Twitter.
You could say, the world of social media is cross-subsidized and a lot of content that appears on one service ends up being distributed to other services.
Linkon predicts that many Instagram and Twitter users will be attracted to TikTok thanks to this system that will make TikTok even bigger in 2021.
3. TikTok Attempts To Get Away From China
At the moment, the thing that is somewhat of a concern with TikTok, especially in the United States, is its home country which is China.
Now indeed the Western world is involved in problems with China in national security issues such as in the case of the Huawei dispute which is still ongoing.
TikTok is also aware of this problem and at the end of 2019, they said they would look for a new base outside of China, right!
Reporting from Business Insider , TikTok is reportedly considering several cities such as Singapore and London for their new headquarters.
This shows that TikTok and their owner ByteDance are serious about growing their business which makes TikTok something to be reckoned with in 2021.
4. YouTube Stars Migrating to TikTok
When Microsoft launched its Mixer live-streaming service to compete with Twitch, they were equipped with a powerful strategy, right!
They immediately signed Tyler ‘Ninja’ Blevins, one of the most famous video game streamers, exclusively to their service.
As a result, millions of Ninja’s loyal followers also migrated to Mixer and Microsoft immediately got a lot of new customers in an instant.
This can also be seen on TikTok where many famous YouTubers have moved to TikTok such as David Dobrik.
Linkon predicts this trend will continue into 2021 which makes YouTube users gradually switch to TikTok.
5. TikTok is still limited to teenagers
Social trends often start with teenagers before they spread to older people and we’ve seen this happen several times.
Facebook was originally used by the college student community in America and is now mostly used by seniors.
Instagram also has the same fate where the service started from young people before finally being used by mothers.
Currently, the average TikTok user is still limited to Gen Z and some Millennials but there is a high chance that they will follow the previous trend, right.
If, for example, Jusuf Kalla has appeared on TikTok, it is possible that your parents will also join in on TikTok too.
The final word
That’s it, right, 5 reasons why TikTok will remain popular in 2021. This successor to Vine’s social media seems to be able to beat Vine’s success.
Don’t be surprised if this year, you start to see mothers who are riding buses or trains are busy checking TikTok, right!
What do you think about TikTok? Do you think you can stay popular in 2021? Share in the comments column yes!