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Businesses need email marketing software to better plan and manage their marketing campaigns. This service is useful because it has features such as email builder, email scheduling, and automation tools that allow you to simplify operations.
Apart from that, they can also offer sellers useful reports and analyses so that sellers can modify their strategies for better results.
Email marketing involves more than just launching an offer; It’s important to build customer loyalty, promote direct sales, nurture leads, and promote brand awareness.
What is the best email marketing software for 2021?
1. Get answers
Get Response is a complete marketing software that companies can choose to promote their brand awareness. It comes with advanced automation workflows that use custom fields and labels. Get Response can also track how users interact with websites. Therefore, apart from offering basic email marketing functions, it helps with webinars and landing page creation.
What sets Get Response apart from the rest is that its A/B tests aren’t limited to just the subject line; instead, it allows A/B testing of email content.
2. Constant contact
Constant Contact is a feature-rich email marketing service known to offer functionality that will primarily benefit ecommerce websites. Integrates with apps like WordPress and sites like Shopify; also connect with Facebook commercial page for advertisement. If you want to use Constant Contact, you’ll need to opt for previous industry and email marketing experience.
Depending on this feedback, the service will offer promotional ideas and personalized content that can enhance your email marketing campaign. Constant Contact will also provide unmatched support via live chat, forums and email. Apart from that, it also has a rich resource library.
What sets this service apart from its competitors is that it offers its users a 60-day free trial period, unlike other services which generally offer a trial period of 14 or 30 days. After this trial period, you are expected to pay around $20 per month for 500 subscribers. Some of the best features of the service include integration with other popular apps, email segmentation, a drag-and-drop email builder that lets you create emails seamlessly from scratch, monthly and yearly payment options, a mobile app, and an email marketing calendar.
3. Drops
Drip is also a premium email marketing software that leans heavily towards ecommerce websites and Shopify users. Most of the online entrepreneurs favor this email marketing service because it seems more convenient than the regular email marketing tools. It comes with pre-built automation workflows so you can make a few small changes and you’re good to go. Its Visual Builder lets you easily create attractive emails.
You are also free to place your customers in segments based on the criteria you have set. When you connect Shopify with Drip, your marketing strategy becomes more powerful. So, when you run an online business and want to convert your site visitors into customers and subscribers using smart automation, Drip is the perfect tool for you. It allows you to engage in in-depth conversations with your customers and ensures timely email delivery based on analysis of customer behavior and purchase intent. Therefore, you can customize messages based on actions such as cart abandonment, returning visitors, or new customers.
Drip is free to use for up to 100 subscribers, after which you have to pay around $49 per month for a maximum of 2500 subscribers. You can get live chat and email assistance from them after you pay for the subscription.
4. Active campaign
Active Campaigns has made a name for itself as an excellent marketing tool for those looking for an intuitive interface. It also offers more features than a typical email marketing service. The Form Editor comes with an easy-to-use drag and drop feature and users can also choose from pre-designed templates to create visually appealing emails.
Each feature is rich in functionality and using Active Campaigns you can easily create campaigns using simple and complex text with lots of images and videos. When you want to get statistics about a campaign, this tool can be very helpful. This feature isn’t essential if you’re dealing with multiple customers, but it can be very useful if you have a long list of subscribers.
5. MailChimp
MailChimp is a free email marketing service that is very popular among marketers working on a budget and bloggers. This is because it is probably the only service that offers many premium marketing features at no cost. However, this advantage is limited by the number of subscribers and the volume of emails sent. Its latest design makes it on par with other email marketing software. The latest update makes it capable of converting site visitors into buyers and customers.
MailChimp allows you to create attractive landing pages that successfully generate more leads and convert users into customers. Easily integrates with WordPress and popular eCommerce websites too.
When you are just starting out, it is recommended to sign up for their free option which can accommodate up to 2000 subscribers. As your business starts to grow, you can spend around $10 to get some of the more useful features.
6. Mailer Lite
Mailer Lite is another newbie in the world of email marketing. It has unique features which are quite revolutionary for marketing software. Personalization features, for example, allow you to show or hide certain parts of your email for certain subscribers. It even allows you to take a customer’s personal data, such as hometown, and place it in an email message to make it appear more private.
You can also use the personalization feature to schedule incoming emails to subscribers’ inboxes, depending on their time zone. Mailer Lite also offers great automation features that let you create workflows and customize templates.
7. SendinBlue
SendinBlue is classified as a popular email marketing software which is very easy to use. That is why it is highly recommended for beginners who can now create email marketing campaigns, even when they have no previous experience or knowledge.
It allows you to send transactional messages depending on customer interaction. Your price will depend on the number of emails you send. You can take advantage of a free account with unlimited contacts; however, you are only allowed to transfer 900 emails each month.
You can sign up for their Premium Plan for around $25 monthly, which holds nearly 40,000 emails each month.
8. Conversion kits
Convert Kit is probably the most useful tool for bloggers and publishers. This software has been specially designed for podcasters, bloggers and YouTubers. It allows you to create visually stunning forms and send personalized emails to customers. For publishers, this tool is very useful because they can use a visual automation builder to create automated email funnels.
You can sign up for their free 14 day trial period to try out the service. After this trial period, you will have to pay around $29 per month to host 1000 subscribers.
9. Aweber
AWeber is known for its lead generation features which are very useful for small businesses. You will find all the features you need to grow your email list. With AWeber, you can create newsletters with your drag-and-drop builder. You can automate email sequences and create mobile-friendly sign-up forms for all types of devices. You can also easily integrate this tool with WordPress sites, subscription forms, and landing page generators.
Getting started with the tool is quite easy as you can simply sign up for a 30 day trial on the official website. It gives you access to all premium tools, support facilities via phone call, live chat and email. You have to pay about $19 a month to serve 500 customers. Hence, AWeber is perfect for all types of email marketers, especially newcomers.
10. Referral email
Benchmark Email is a clean and minimalistic marketing tool focused on creating compelling email messages. It comes with a powerful email editor that lets you create email content with blocks that can be links, text, or images.
If you sign up for a free account, the automation features may be limited, but if you upgrade to a paid subscription, you can get a lot of premium features. For example, you can take advantage of features like Facebook app integration or web event tracking, advanced message scheduling so you can set your emails to be sent at specific dates and times, auto-reply feature, comprehensive video integration, contact list management for customer segmentation, delivery assurance , etc.
You can even get comprehensive tracking reports with visual graphs of your campaign statistics. Benchmark Email also offers attractive and powerful survey and survey features so your business can focus on targeting efforts depending on the data provided by the customer.
The popularity of this email marketing service shows that email marketing is not disappearing anytime soon. It will continue to be one of the most powerful marketing tools for any business interested in growing. While advertising can serve to fulfill your business goals, there are some achievements that can only be achieved through a lethal marketing campaign. So, if you are serious about delivering meaningful content to your customers, you must be able to come up with innovative marketing strategies. And this can only be done by signing up for the best email marketing software on the market.
